ABOUT AMERICAN PUBLIC GARDENS ASSOCIATION
Founded in 1940 as the American Association of Botanical Gardens and Arboreta, the American Public Gardens Association (APGA) has emerged as the premiere association for public gardens in North America. Today, APGA's 500 member institutions are located in all 50 states, the District of Columbia, Canada and seven other countries. The Association's individual members live in every state, the District of Columbia, Canada, and 24 other countries. The APGA is committed to increasing the knowledge of public garden professionals throughout North America through information sharing, professional development, networking, public awareness, and research so they have the tools to effectively serve visitors and members.
The APGA chose Dynamic Benchmarking to build a financial and operational study for its membership in 2015. Having been referred by previous Dynamic Benchmarking users, they understood and appreciated the value and opportunity that an interactive study tool would provide for their membership. Their previous experience in surveys had created several stand-alone studies, but Dynamic Benchmarking's customizable platform offered a chance to combine those efforts under one platform for better data collection and user engagement.
CASE STUDY